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Indian E-music – The right mix of Indian Vibes… » ********, ∆, †‡† … the most unpronounceable band names ever

********, ∆, †‡† … the most unpronounceable band names ever

Delivered... Ben Beaumont-Thomas | Scene | Tue 9 Jan 2018 1:04 pm

Whether it’s a marketing gimmick or a way to stop anyone ever talking about your band, musicians are rejecting random nouns in favour of punctuation and ancient languages

Of all the stock ways to name a band (lame puns, random nouns, Something Something and the Somethings), one of the most enduring is choosing something totally unpronounceable. Take ********, whose “first and final” album The Drink is out at the end of the month. They’re probably pronounced Guinness, given this self-penned guide to their name: “Generally Underwhelmed. Incognito. Niceties. Not Even Slightly Suggestive.”

Their aggressively out of tune Bontempi jams, like Dean Blunt tinkering in a haunted bingo hall, aren’t likely to bother the mainstream, so they might as well stop people even being able to talk about them. Or is it the opposite – that they’re making their very unpronounceability a talking point? Well, whether obfuscation or marketing device, they’re far from the only ones to choose a name that requires a record company briefing before you can insert it into dinner party conversation.

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